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“Quitting alcohol isn’t just for alcoholics.”
Over the years, I have openly shared my personal journey with alcoholism and that of many guests. A lifeline for the desperate many that struggle in silence, I do this to underscore that there is always hope, no matter how far down you find yourself.
But what if you’re not an alcoholic? What if you, like millions of people, occasionally drink just a little too much? Even though it doesn’t destroy your life, it leaves you feeling off. You’re tired of the hangovers, the lethargy and the low grade depression it provokes. You’d prefer to stop. But because drinking is integral to your social or professional life, opting out seems impossible. What then?
This week’s guest faced this very predicament, a relatable scenario for a vast number of people. The only difference? Andy Ramage decided to do something about it.
A former professional footballer (as they say in the UK), a career-ending injury prompted Andy to hang up the cleats and enter the world of finance. Channeling his work ethic, it didn’t take long for him to become successful in the traditional sense, co-creating two multimillion-dollar city brokerages.
But doing well in banking ‘required’ (or so he thought) drinking. Lots of drinking. Long Mad Men style booze-soaked client lunches. Countless happy hours, pub crawls, and cocktail soirées, followed by clubbing and the occasional after party. It’s just what you gotta do to play the game.
Andy didn’t necessarily have a drinking ‘problem’. But the lifestyle left him drained. Listless. And looking for a change.
Bucking the unwritten rules of his professional environment, he decided to to take a break from alcohol and embarked instead on a quest for peak performance and well-being. It stuck. Not only did Andy feel markedly better, his work performance improved. His relationships became more meaningful. He fell back in love with the simple things that brought him joy as a young lad. Slowly, a new world of life opportunities began to emerge.
Transformed, Andy enthusiastically began sharing his experience, challenging friends and colleagues to quit the booze for 28, 90 or even 365-days. What he didn’t know was that the friendly contest he concocted among peers would soon explode into a full-blown international movement he ultimately dubbed One Year No Beer.
Today, Andy and his friend Ruari Fairbairns have birthed OYNB into a world-leading behavioral change platform offering instruction and support for a variety of alcohol free challenges. Their companion book, The 28-Day Alcohol-Free Challenge* is a UK bestseller (now available in the U.S.*). To date, their endeavors have inspired over 50,000 people to boot the bottle and invest instead in well-being.
I first met Andy two years ago when he turned up for our Plantpower Ireland retreat. Fast friends from the outset, I’ve wanted to share his story ever since.
Alcoholism is a self-diagnosed disease. Left untreated, it will progress, ultimately leading you to one of three places: jail, institutions, or death. So if you are a true alcoholic, or a sober member of a certain unnamed 12-step program, Andy’s message isn’t necessarily aimed at you.
This one is for the average drinker, those a bit closer to ‘normal’ (whatever that is) on the alcohol spectrum who find themselves abusing the booze from time to time. It’s for those who started drinking in their teens and never really stopped. And it’s for people who have maintained a slow and steady pace of consumption without any given thought to addiction or the negative side effects of alcohol on a daily basis.
In other words, this conversation is directed at the majority of our society.
Because quitting alcohol isn’t just for alcoholics.
OYNB Discount: As a simple thanks for listening, Andy wanted to offer all of you a gift. For 33%** off the OYNB 28, 90 and 365-day alcohol-free challenges, go to oneyearnobeer.com and simply use the code RICHROLL at checkout (on the audio recording I incorrectly indicated 25%. The correct discount is indeed 33%).
Disclosure: I’m a fan of Andy and the work he is doing with OYNB, but I have zero financial involvement with the company. OYNB is not a show sponsor. No, Andy did not pay me to appear on the podcast (I have never accepted money for a guest to appear on the show and never will). Nor am I an affiliate of OYNB. In other words, I get nothing from you using the above-mentioned discount code other than the satisfaction of sharing a product I support.
The visually inclined can watch our entire conversation on YouTube here: bit.ly/andyramage444 (please subscribe!) and the podcast is of course available on Apple Podcasts and Spotify.
Andy’s message is powerful. And despite proclaiming himself an introvert, I assure you he’s quite the storyteller.
I sincerely hope you enjoy the exchange.
Peace + Plants,
Photos of Andy with Rich courtesy of Ali Rogers
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Thanks to this week’s sponsors
Calm: The #1 App for Meditation and Sleep with 100+ guided meditations covering anxiety, focus, stress, sleep, relationships and more. Plus 7-day and 21-day programs for both beginner and advanced users. For a limited time, my listeners can get 25% off a Calm Premium subscription at Calm.com/richroll. It includes unlimited access to ALL of Calm’s amazing content. Get started today!
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Note: One of the best ways to support the podcast is to support the sponsors. For a complete list of all RRP sponsors and their respective vanity url’s and discount codes, visit my Resources page and click “Sponsors”.
Pick up The 28 Day Alcohol-Free Challenge* by Andy Ramage & Ruari Fairbairns
PLUS! Andy – as a thank you to all of you out there listening — wanted to give you all a special deal — 25% off their 28, 90 and 365-day alcohol-free challenges when you use the PROMO code RICHROLL at OYNB.com
Background, Context & Reference:
- Connect With Andy: LinkedIn
- OneYearNoBeer: OYNB Website | Facebook | Twitter | Instagram | Blog | Podcast
- OneYearNoBeer: Andy’s story part 1 – Never again!
- vimeo: OneYearNoBeer Main Video
- mindbodygreen: Articles by Andy Ramage
- happiful: 6 Ways To Cut Back on Drinking
- Metro: I gave up drinking alcohol and it changed my entire life
- The Telegraph: How do I tell my parents they’re drinking too much?
- Thrive Global: How many top professionals do you know who do ‘not’ drink alcohol?
- Thrive Global: Can past positive associations with alcohol, cause us to drink in the present?
- A Lust For Life: Why taking a break from alcohol will be the best decision you ever made
- Study: 40 Years of Stanford Research Found That People With This One Quality Are More Likely to Succeed by James Clear
- Fitness Community: The November Project
- Book: The Moral Animal* by Robert Wright
- Book: Awaken The Giant Within* by Tony Robbins
Notable People Discussed:
- Dr. Gabor Maté: physician, specializes in neurology, psychiatry, psychology, treatment of addiction and podcast guest
- Johann Hari: award-winning investigative journalist, author of Lost Connections* and podcast guest
- Brad Stuhlberg & Steve Magness: authors of Peak Performance: Elevate Your Game, Avoid Burnout and Thrive with the New Science of Success* and podcast guests
- Carol Dweck: Professor of Psychology at Stanford University, Author of Mindset: The New Psychology of Success*
- Joe De Sena: CEO and co-founder of the Spartan Race
- George Best: was a Northern Irish professional footballer who played as a winger, spending most of his career at Manchester United. He is universally regarded as one of the greatest players of all time
Related Podcasts You Might Enjoy:
- RRP #188: Addiction Is Not A Choice: Dr. Gabor Maté’s Call For A Compassionate & Holistic Approach To Healing
- RRP #27: Mishka Shubaly: The Long Run To Sobriety
- RRP #416: Addiction & Depression: Johann Hari On Lost Connections
- RRP #401: James Clear On Why Habits Are The Compound Interest of Self-Improvement
- RRP #293: How To Achieve Peak Performance — And Sustain It — With Brad Stulberg & Steve Magness
- RRP #113: David Clark – How One Man Overcame Alcoholism, Lost 150 Pounds & Conquered Badwater, The World’s Toughest Footrace
Special thanks to Moby for this week’s interstitial track: “A Freak“, Jason Camiolo for audio engineering, production and show notes. Video, editing and graphics by Blake Curtis and Margo Lubin. Theme music by Ana Leimma.
*Disclosure: Books and products denoted with an asterisk are hyperlinked to an affiliate program. We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
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