Creativity is not a rare ability only found in those preternaturally inclined. Creativity is a fundamental aspect of being human.
These are profound words from today’s guest Rick Rubin.
An absolute icon of modern music whose influence on culture has been nothing short of titanic, Rick Rubin is one of the greatest music producers of all time, noted for his unique—and some might say counter-intuitive—way in which he is able to help manifest the absolute best in every artist he works with.
Rick is the founder of Def Jam records and a former president of Columbia Records who now runs his own label, American Recordings. Over the course of his storied career, has worked with a litany of greats that includes The Red Hot Chili Peppers, Johnny Cash, The Beastie Boys, LL Cool J, Jay Z, Adele—the list goes on.
“We tend to think of the artist’s work as the output. The real work of the artist is a way of being in the world.”
– RICK RUBIN
Lesser appreciated is Rick’s deeply spiritual approach to artistry, gloriously explored in his newly released and completely transformative book, The Creative Act. A manifesto on cultivating the innate creativity that dwells within all of us, it sits alongside the most impactful books I’ve ever read.
A timeless meditation on what it means to create and share your voice with the world, the book is beyond a must-read—a constant companion since I first cracked an advance copy this past summer—and a text worthy of the spiritual master who birthed it.
Creativity isn’t about talent. It’s not reserved for the chosen few. A birthright, it’s a way of moving through the world. It’s an openness to possibility, wonder, energy, and magic.
Note: This podcast was recorded audio-only (no video) back in August 2022 on an outdoor veranda at an event in which Rick and I were both speaking. However, it is nonetheless available on YouTube. And as always, the podcast streams wild and free on Apple Podcasts and Spotify.
Final Note: Massive shoutout to my friend Neil Strauss who co-wrote The Creative Act in partnership with Rick. Well done.
I love this conversation. I wish we could have talked longer. My hope is that it will shift your perspective and invest you more deeply in your own creative act.
Peace + Plants,
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- Connect with Rick: Website | Instagram | Twitter
- Book: The Creative Act
- YouTube: The Invisibility of Hip Hop’s Greatest Producer
- Variety: Imagine Dragons on How Working With Rick Rubin Prompted the Band’s ‘Most Honest’ Record Yet
- Rolling Stone: Finneas and Rick Rubin on Making Hits and Keeping Your Ears Fresh
- i-d: How Rick Rubin has defined modern rap music
- Hypebeast: Rick Rubin Compares Creative Approaches of Jay-Z and Red Hot Chili Peppers on ‘JRE’
- The Guardian: Rick Rubin: Def Jam founder and producer announces debut book
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