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Elite Endurance Athlete Cam Wurf On Sustainable Training Strategies And How To Unlock Your Athletic Potential

By July 3, 2023July 28th, 2023No Comments
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Episode #765



The shapeshifter of elite endurance sports, today’s guest is by far one of the world’s most remarkable all-around athletes.

Meet Cam Wurf, an Aussie who has distinguished himself at the highest, most elite level, in three distinct sports.

First in rowing where he represented Australia in the 2004 Athens Olympics. He then turned to professional cycling as a super domestique for Team Sky and now INEOS, where he played a crucial role in supporting guys like Chris Froome and Geraint Thomas, serving as a secret weapon to their Tour de France victories.

Concurrent with his duties as a professional cyclist, Cam has simultaneously distinguished himself at the highest level of Ironman triathlon, collecting wins at IM Wales and IM Australia, and is most well known for setting and holding (until this past year) the bike course record at the IMWC in Kona.

It’s not unusual for him to sneak training runs after grueling Grand Tour stages, famous for not only leading Team INEOS to victory on the cobblestones of Paris Roubaix last year but celebrating the win by running a half marathon right after the race. One week he’s pulling the peloton all day at a Spring Classic—the next he’s across the world on an Ironman podium.

“When training, keep it simple. Focus on the fundamentals. And train for what you’re going to face in the race.”


He can train and race with the best professional cyclists in the world, set bike course records at the world’s most prestigious Ironmans, and even run a 2:45 marathon after a 2.4 mile swim and 112-mile bike. He doesn’t seem to ever get tired. He absolutely loves training. And he’s always smiling.

So who is this guy?

Like you, I have so many questions. And today Cam is here to answer them with an infectious enthusiasm I wish I could bottle.

Note: We recorded this episode back in February 2023. Since then he’s bookended an impressive slew of races for INEOS with a podium at IM Lanzarote and two Ironman races in a week including securing his World Championship spot—it seems Cam is just getting warmed up.

The visually inclined can watch this exchange on YouTube. And as always, the audio version streams wild and free on Apple Podcasts and Spotify.


Peace + Plants,

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