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Seth Godin On Creativity, Spreading Big Ideas, & New Ways To Address Climate Change

By January 9, 2023January 16th, 2023No Comments
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Episode #728



How do you overcome a creative rut?

Whether it’s crippling perfectionism stunting your project or self-doubt holding you back, today’s guest has the tools to get you started, overcome creative blocks, and get your work into the hands of the people you most want to help.

Meet the singular Seth Godin.

A renown master of creativity, productivity AND marketing, Seth is the author of more than 19 international bestsellers as well as an entrepreneur, a speaker, a climate activist, and a solo contributor to his incredibly popular daily blog, which he’s been writing every single day since 2005. He’s a giant in the publishing industry and even secured a seat in the marketing hall of fame.

Through his work, including books like Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing, Seth seeks to turn people’s lights on, inspire them to action, and teach them how to level up. And in today’s conversation, he certainly delivers on that endeavor.

“The rule is simple: the person who fails the most wins.”


This is a conversation about the human impulse to create. Why personal expression matters. What gets in the way of doing our best work. And how to overcome those obstacles to ship the work we’re here to.

It’a conversation about art, productivity, the distinction between marketing and advertising, and the pitfalls of modern education.

We also take a dive into his most recent (and quite possibly, most important) book, The Carbon Almanac, a one-stop-shop on everything we know, have known, and potentially will know about global climate change.

The visually inclined can watch it all go down on YouTube. And as always, the podcast streams wild and free on Apple Podcasts and Spotify.

Seth is a legend and a luminary.

His impact on my work and life is beyond measure.

I was nervous to meet him.

What transpired exceeded expectation.

May his words exhilarate your creative journey.

Peace + Plants,

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Thank The Team: I do not do this alone. Send your love to Jason Camiolo for audio engineering, production, show notes and interstitial music; with additional audio engineering by Cale Curtis and additional music by Moby; Blake Curtis & Dan Drake for video, & editing; graphics by Jessica Miranda & Daniel Solis; portraits by Davy Greenberg, Grayson Wilder & Gizelle Peters; video clips for social media are created by AJ Akpodiete; copywriting by Georgia Whaley; and theme music by Tyler Piatt, Trapper Piatt & Hari Mathis.

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