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“Surrounding yourself with people that encourage and support the things that make you happy and keep you healthy and excited about life—I think that’s so important. The more we distance ourselves, and close ourselves off, the harder it is to get through all those challenges.”
Alexis Fox & Micah Risk
Today finds us mired in an unprecedented health and environmental crisis of cataclysmic proportions. Heart disease, America’s #1 killer, currently claims one out of every three lives. 70% of Americans are obese or overweight. By 2030, experts indicate that 30% of Americans will be diabetic or pre-diabetic.
The heartbreaking culprit? SAD.
But the Standard American Diet isn’t just killing people, it’s annihilating the planet. In fact, our system of industrialized animal agriculture is the #1 culprit when it comes to almost every single man made environmental ill on the planet. From mass species extinction to disappearing rainforests to giant algal ocean blooms, it’s an indefensible and unsustainable modality wrecking unrivaled havoc on our oceans, rivers, streams, soil and animals.
Meet Alexis Fox and Micah Risk — two entrepreneurs leveraging cutting edge technology to turn our epidemic of SAD into an outbreak of happy, healthy and sustainable for people and the planet alike.
Their solution has a name. It’s called Lighter.
A powerful new online platform fueled by the latest in modern machine learning, Lighter aims to help the world eat better by leveraging the collective wisdom and experience of leading health gurus, athletes, super parents, and awe-inspiring world changers to provide everyday consumers across the globe with customized, convenient and insanely useful grocery lists, flexible weekly menus and soon even grocery delivery.
It’s an ambitious goal. But not only are Alexis and Micah are up to the task, they just might be badass enough to pull it off.
An accomplished athlete and mom rocking some pretty awesome tattoos, Micah is a graduate of the Friedman School of Nutrition Science and Policy at Tufts with a background working with the World Health Organization. When she isn’t training with The November Project in Boston, kicking ass in marathons and ultras, or gracing the cover of Runners World magazine (she actually appeared on the RW cover an unprecedented two times in one year), she’s helping everyday people adopt sustainable healthy lifestyle solutions.
Alexis is the yin to Micah’s yang. A former debate champion, improv comedian, attorney and college professor, Alexis is the former Massachusetts state director for the Humane Society. After losing 45 pounds incident to adopting a plant-based diet, she was inspired to start Lighter by her life partner Josh Balk, the co-founder of Hampton Creek — the company behind Just Mayo that is taking healthy plant-based foods to the masses.
The history between this dynamic duo is fascinating. Although both of them have dedicated their entire lives to helping fix our broken food system, neither of them ever imagined that they would be running a tech company.
And yet here they are — two powerful women leaders kicking ass and taking names.
This is an enlightening and informative conversation about food policy and politics.
It’s a comprehensive redress of our broken food system and a positive, solution-based discourse on how we can fix it.
It’s a conversation about what commonly holds people back. And the vital importance of building consensus with a focus on fostering community-based support systems in the interest of helping people eat and live better.
It’s conversation about female empowerment.
And it’s a master class on how to ignite a social movement.
But underneath it all, this is a powerful manifesto on the indelible power of every single individual to create, foster and galvanize tangible, sustainable and significant positive personal and planetary change.
Specific topics covered include:
- food as medicine
- transitioning from dominant culture
- the genesis of Lighter
- building a social movement with technology
- leveraging machine learning for health
- the importance of community building
- the power of women’s leadership
- Micah’s daily routine
- diet and the impact on the environment
- common struggles transitioning to a plant-based lifestyle
- uniting a social movement to create real change
- the recent Gov’t “cheese bailout”
Micah and Alexis are two of my favorite people and I absolutely love this conversation. I sincerely hope it infuses you with the inspiration and information required to take your health, life and global responsibility to the next level.
Peace + Plants,
P.S. I’ve got a profile on Lighter, so if you want to follow my eating recommendations, customized for you & packed with performance-enhancing foods, you can do just that by visiting my Lighter profile.
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Thanks to this week’s sponsors:
Headspace.com: Train your mind for a healthier, less-stressed life. Download the FREE app and begin their Take10 program, for 10 days of guided meditation at headspace.com/ROLL.
Background, Context & Reference
- Connect With Micah: Instagram | Twitter | Lighter profile
- Need help eating better—visit lighter.world
- Check out Lighter on Facebook | Twitter | Instagram
- Check out Alexis’ articles on Medium
- November Project: november-project.com
- Physicians Committee for Responsible Medicine: pcrm.org
- BostonGlobe: Lighter launches a better, more affordable way to eat healthy by Dennis Keohane
- Forbes: Meet The Women Changing How We Shop For Food And Fashion
- Forbes: How A Vegan Startup Is Pivoting To Create The ‘Pandora of Food’ by Robin Schatz
- OneGreenPlanet: Why New Vegan Food Delivery Service ‘Lighter’ Could Be Your Ticket to Healthy Eating by Jaimi Dolmage
- BostonMagazine: This Local Startup Wants to Give You Expert Nutrition Advice, for Free by Jamie Ducharme
- BostInno: Boston Startup ‘Lighter’ Wants to Change How the World Eats by Olivia Vanni
- Veganuary: Introducing Lighter: the easy button for going vegan! by Clea Grady
- CNBC: Quantitative cheesing: Weak cheese prices led to a mini government bailout by Eric Chemi
- Care2: The USDA Is Bailing Out The Cheese Industry – But Should They?
- MFA: Dairy Bailout – Your Tax Dollars Just Bought 20 Million Dollars’ Worth of Cheese
- DigitalTrends: The Pandora For Food? Lighter Wants To Help You Make Good Eating Decisions by Lulu Chang
- LifeHacker: Ask an Expert: All About Upgrading Your Vegetarian Meal Plans by Andy Orin
- MercyForAnimals: Lighter: Vegan Groceries Delivered to the Masses! by Sarah Von Ort
- The Humane Society of the United States (HSUS): humanesociety.org
- Vegan Meal-Kit Delivery Services: 22 Days Nutrition | Purple Carrot
- The Good Food Institute: gfi.org
- Engine 2: engine2diet.com/food-line
Books Discussed In Today’s Podcast
- The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses* by Eric Ries
- Lean In: Women, Work, and the Will to Lead* by Sheryl Sandberg
- The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change* by Stephen Covey
- How to Win Friends & Influence People* by Dale Carnegie
- The Third Wave, An Entrepreneur’s Vision of The Future* by Steve Case
Related Podcasts You Might Enjoy
- RRP #063: How One Man Overcame Incredible Obstacles, Lost 200 lbs & Transformed His Life Wholesale
- RRP #139: Dan Buettner On How To Live To Be 100+ (And Why You Should Invest In Adventure)
- RRP #152: How Josh LaJaunie Lost 200 Pounds, Ran An Ultramarathon, Transformed His Life Wholesale & Inspired His Community To Embrace Healthy Living
- RRP #160: The NFL’s David Carter On How A Plant-Based Diet Made Him A Better Player & A Better Human
- RRP #175: How Adam Sud Lost 100 Pounds, Kicked Adderall, Reversed His Diabetes & Found A Life
- RRP #195: Marco Borges’ 22-Day Revolution: A Plant-Based Mission To Transform Mainstream Culture
- RRP #221: Doug Evans Is Revolutionizing Juice
- RRP #241: Steve Case On Building Empires, Changing The World & The Internet’s Third Wave
Thanks to Jason Camiolo for production, interstitial music and audio engineering; Chris Swan for production assistance & show notes; Shawn Patterson for graphics.
*Disclosure:Books and products denoted with an asterisk are hyperlinked to an affiliate program. We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
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