The Warrior Path, Finding The Love in Competition & What it Means To Live The Plantpower Way

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“Transformation is not for the weak at heart. It is the warrior path.”

Julie Piatt

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I have some serious sustainability concerns about doing two podcasts a week. It’s just an absurd amount of work. But I’m keeping my promise. Plus, I’m having fun. So here we go with another round of Ask Me Anything — a twist on my typical long-form interview format where we speak to the issues you want addressed.

This is my way of deepening my connection with the global community of people who enjoy the show. And community is the very thing that carries the potential energy to truly shift cultural paradigms across the globe, one listener at a time.

Today marks one week until our new book  The Plantpower Way*  hits stores all across North America. It’s been quite a mind blowing journey to arrive at this quite privileged place, so Julie and I check in on where things currently stand in our Herculean attempt to launch a plant-based lifestyle primer into the mainstream.

Long story short? Everything is going great. To be totally transparent, today we eclipsed 4,000 books pre-sold and over 1.5 million in social reach on our Thunderclap campaign. Unbelievable!

This is because of you. The support you have given us is beyond what we could have ever imagined, so please know that our appreciation runs deep. Very deep.

And yet much work remains to be done. If we want to hit the NY Times Bestseller List and catapult the book — and the plant-based movement — into the cultural zeitgeist, we need to sell at least 7,000 books before May 1.

We simply cannot do this alone. So far the TODAY Show hasn’t called. We’re getting no love from Dr. Oz, Good Morning America, John Stewart or any other major national news outlet. So when I say we are relying on you — the community — to step up and help get the word out and make this happen, I f*$ing mean it.

If you are a fan of the podcast and all the content I work tirelessly to provide free each week, this is your moment of reckoning. The fact that our amazing pre-order gift bundles expire on April 28 should be enough self-serving motivation to act. But if not, consider this: despite your assumed personal proclivity for all things wellness, right now millions of people across the world are sick; stuck in a downward spiral of negative eating and lifestyle habits that promote disease and are unnecessarily killing us. 70% of Americans are obese or overweight. 1 out of every 3 Americans will die of heart disease. By 2030, 50% of us will be diabetic or pre-diabetic. Meanwhile America is exporting this lifestyle overseas with reckless abandon. And yet 80-90% of chronic lifestyle illness is preventible or reversible via simple diet and lifestyle changes.

The Plantpower Way is the solution to this insanity.

This not hyperbole. If my story means anything, it’s that sustainable health and well being is accessible and available to us all, irrespective of age or circumstance. And I promise that this book will get you there — the most powerful, life altering gift you can give to yourself; to your loved ones; to your children; to our animal friends; and to the planet.

We encourage all of you to support independent bookstores by ordering from your local retailer (and engage them to place extra orders for future customers), but for those moved by my call to action that demand instant gratification, these links will get you right where you want to be:

Amazon*  |  Barnes & Noble  |  IndieBound  |  iTunes  |  Penguin

*Disclosure: Books and products denoted with an asterisk are hyperlinked to an affiliate program. We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.

If you need a sneek peek, our friend and fellow wellness warrior Kris Carr shares 4 recipes from the book on her site, including:

• Cleansing Beet Soup
• Superfood Pad Thai
• Coconut Ginger Ice Cream; and
• Veggie Burgers (one of my faves)

In an effort to say thank you and express our gratitude for the ongoing support, we are proud to remind you that we are offering:

• Pre-Order Incentives: $300K in amazing gifts  for everyone purchasing the book before 4.28
• Vitamix Raffle:  two 5200 blenders + accessories valued at $589 each  (details below)
• Headspace Raffle:  5 annual memberships to the award-winning app  (details below)
• LA Party: open book release party and live podcast event May 1 (details TBA)
• NYC Party: open book release party and live podcast event June 16 (details TBA)

Okay, enough. Moving on to today’s listener submitted inquiries. This is a great conversation that explores:

• tools for effectively communicating with family and partners regarding lifestyle choices;
• how to create effective, healthy boundaries;
• self-sovereignty and how to live your truth;
• the leap of faith required to take professional risks;
• how to find the love in competition; and culminates with
• Cry  – an original song by SriMati (aka Julie)

Gratitude to Lexi, Dylan, Kris & Ann-Marie for the fantastic questions addressed in today’s podcast with an extra special thanks to Vibha (age 12) for her precocious, inspiring and insightful letter.

And of course thank you to you everyone who submitted the 100’s of questions we reviewed. If we didn’t get to yours (obviously chances are we didn’t), nonetheless please keep them coming. I plan on doing many more supplemental Q&A focused editions of the show (both with Julie and surprise guest hosts), so don’t be shy. Fire your queries off to [email protected] and we’ll do our best to answer!

I sincerely hope you enjoy our discussion.

Peace + Plants,

Listen & Subscribe on  iTunes  |  Soundcloud  |  Stitcher  |  TuneIn

Connect with Julie:  SriMati.com  |  Instagram  |  Twitter  |  Facebook

• Listen to Julie’s music (aka SriMati) on  CDBaby
• Rich talks with Headspace founder Andy Puddicombe
• Tim Van Orden peruses The Plantpower Way on YouTube
• Julie on Jonathan Fields’  Good Life Project
• Julie on Running On Om Podcast
• Rich on The James Altucher Show
• Rich on The Model Health Show
• Rich on Ben Greenfield Fitness
• Rich on TRS Radio  with @TheReal Starky
• Rich on Superhuman Entrepreneur Podcast
• Rich on The Ultimate Health Podcast
• Rich on Approaching the Natural Podcast
• Rich on the Plantriotic Podcast
• Rich on Radio Headspace
• Expand with Julie’s  Jai Release Meditation
• Read  Oneness*, by Rasha
• Read Choose Yourself*, by James Altucher
• Watch  Cowspiracy * by Kip Andersen & Keegan Kuhn

*Disclosure: Books and products denoted with an asterisk are hyperlinked to an affiliate program. We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.