FINDING ULTRA: Preview Excerpt & More

Finding Ultra by Rich Roll – Excerpt

Very excited to share a free excerpt of my book, which is finally available for sale!  Courtesy of the good people at Random House / Crown, here are 26 pages that should give you a nice feel for what the book has to offer.

The short trailer video below should provide some added flavor.

Thanks for the support and hope you enjoy the read as much I enjoyed writing it.  For more information on the book, visit  – available everywhere in hardcover, e-book, kindle & audiobook formats!

And here’s a clip from an interview I did with Dr. Sanjay Gupta for CNN’s Human Factor back in 2010.  To see the corresponding article I wrote for to accompany the piece, click HERE.

Finding Ultra addresses in great detail the hows and whys of my PlantPowered diet – a primer on plant-based nutrition and how to do it right.  However, it is not a cookbook.  If you are interested in the specific recipes I have relied on to make my transition, I suggest checking out our digital e-cookbook JAI SEED— 77 pages of delicious plant-based recipes we have developed to fuel and satisfy even the most finicky of palates, our children included.  Here’s a little video preview of the e-book.  For more information and to purchase for download, click HERE.