From Professional Athlete to Bestselling Author and Beyond – The Story of a Most Unlikely Entrepreneurial Success

It’s been a crazy week. This past Monday, we launched our new iOS mobile app to immediate and rave reviews, posted our 100th episode and surpassed 3 million podcast downloads.

Pretty awesome, thanks entirely to you guys — the audience. Most appreciated. But how did all these momentous milestones mysteriously transpire on the exact same day?

I call this the principle of Universal Synchronicity.

In my book, I wrote something like, “when purpose aligns with faith, the Universe will conspire to support you” (actually I don’t remember exactly what I said and right now I’m too lazy to look it up, but I digress). Toss service into the equation and that’s when stuff gets really crazy. My version of the age-old precept (and again I am paraphrasing), give of yourself freely and you will receive tenfold in return.

I don’t know why – it doesn’t make sense in the context of our logical three-dimensional world based in fact and physical laws like gravity. But that doesn’t change the fact that these karmic principles seem to indeed be law. Spiritual tenets I suppose. Truths you can’t touch, feel, see or hear. And yet without a doubt they are undeniable certitudes.

The aforementioned events in my life are a small thing in the context of life. They really don’t mean that much. And easy to chalk up as mere “coincidence.” But through direct experience I know better. Cosmic signals. Roadsigns along the journey. I am being supported. And for that I am incredibly grateful.

When you begin to pay attention — I mean center your attention, turn off the chattering mind, get present and really tune in to your environment — you begin to realize that even the tiniest observations, events and exchanges can carry meaning. Not always. And not necessarily in any external sense, but with the implication that everything is evidence — forensic tools to help calibrate the compass of your life’s trajectory.

To put things in perspective, I don’t have enough fingers and toes to count the number of times I have found myself in a metaphorical canoe without a paddle – unsure where I was being directed and just surrendering to the current, present and open to what might come downriver and proceeding only on intuition, instinct and faith.

Every time I allow myself to get out of the way, simply let go and allow, I end up someplace unexpected. This is not to be mistaken for giving up. In my experience it takes great courage to surrender the reins of control. And at the time it might not seem like it leads to such a great a place. I might (often?) temporally judge it as disastrous. But with the passage of time and the onset of objectivity, it’s almost unilaterally something great. Typically a better situation I could never have anticipated. And inevitably a superior outcome than I would have handpicked for myself if given the opportunity to dictate the result.

By contrast, when I am clinging to ego, fueled by character defects, self will, self-interest or base impulse (which is more often that I care to admit, although I guess I am admitting it now), my instincts are unreliable. My intuition is adrift. The result? The Universe will inevitably deliver me the lesson I need, which generally involves enduring a proper right-sizing. Time for another compass recalibration.

In either case, it’s always and without fail exactly where I am meant to be. I know this to be true because every time I peer into my rear view, it always adds up. Good or bad, the math is inevitably perfect. I wish I could access this perspective looking forward, but for whatever reason life just doesn’t work that way. That kind of sucks. But it’s also kind of great.

If I lost you, I get it. I still struggle mightily with these ideas. Too new age for me broseph – I’m out!

If you are still with me, I get that too. So how can I begin the process of getting right with myself?

I always say the best (and easiest) place to begin is with the food on your plate; what you put in your mouth. Change that vibration for the better and you just might be amazed by the extent to which your precious compass will begin to mysteriously recalibrate itself. A powerful baseline to begin anew; reconsider your life. And embrace the new journey that follows.

That’s my story. And it’s also the story of today’s guest – a guy who had a passion for healthy, clean, performance enhancing nutrition that catalyzed quite an amazing, unexpected journey to becoming recognized as one of the most prominent modern voices, athletes and entrepreneurs and authors in the world of health, fitness and nutrition.

Recognized as one of the world’s foremost authorities on plant-based nutrition and sports performance, it’s fair to say that Brendan is the guy leading the charge in the plant-based athletic performance kingdom. To be sure, he was the first guy I looked to personally (and continue to do so) for guidance, information, support and inspiration when I began exploring the nexus between performance and athleticism on a diet fueled entirely on plants. And suffice to say I’m not alone in this regard. It’s no understatement to say that Brendan deserves ample credit for truly galvanizing this global plantpowered evolution/revolution — his books, products and message largely responsible for unleashing thousands of of eager plant-based athletes into the wild…

Former professional ironman triathlete. 2-time Canadian 50K Ultrarunning champion. Formulator and face behind the wildly successful, ubiquitous and award-winning Vega line of plant-based nutritional products. Partner in the Zön Fitness Program and founder of  Thrive Foods Direct – a nationwide plant-based foods delivery service. Corporate and university guest lecturer and in demand public speaker on all things plant-based, Brendan has even spoken before the U.S. Congress. Bestselling author of the Thrive book series. Not enough? Brendan was also named one of the Top 40 Under 40 list of most influential people in the health industry by Natural Food Merchandise and serves as a successful performance consultant to world class, Olympic and professional athletes of all type and shape, including professional MMA fighters, cyclists, cycling teams like Garmin Sharp, and players in the NFL, NBA, MLB and NHL.

His latest venture? Thrive Magazine, a publication whose mission statement reads: to give all who aspire to continually improve the inspiration, tools, resources, and community to do so. Sound familiar? Indeed. I like to think of Thrive as a glossy print version of what I do my best to offer through this podcast — in depth interviews with the most innovative, inspiring people and personalities working to change the face of health, athletics, nutrition, creativity and entrepreneurship.

But beyond the labels, the books, the accomplishments, the accolades and the entrepreneurial success, at his core Brendan is simply a guy devoted to service – his compass properly calibrated to educate and inspire all people to access and embrace a more ethical, environmentally friendly, and healthy lifestyle. In certain respects, as he so candidly discloses during the course of our conversation, he is a most unlikely successful entrepreneur.

To bring it full circle, Brendan is a man who embodies this principle of Universal Synchronicity: a man driven by purpose; fueled by faith in said purpose; and devoted to service. And so it comes as no surprise that the Universe has conspired to support him. And in Brendan’s success we all benefit.

Brendan isn’t just an inspiration, he’s a friend I am proud to champion. I’m really pleased and honored to share his story with you today. Even if you think you know the guy, I assure you this conversation is different. I sincerely hope you enjoy the offering.

Peace + Plants,



Connect With Brendan: Website  | Twitter | Facebook | Instagram

*Disclosure: Books and products denoted with an asterisk are hyperlinked to an affiliate program. We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to and affiliated sites.


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