Blog

Introducing The Plantpower Way!

By February 10, 2015May 24th, 201918 Comments


“This is not your typical recipe book. It is a book about hope, and the universally shared belief that any one of us can be better . . . You will not find better guides in that quest.”

CNN Chief Medical Correspondent Sanjay Gupta, M.D.


It’s been a long road. Over two years in the making. And now, finally, it’s almost here.

Julie and I are thrilled to finally and formally announce the impending release of The Plantpower Way, hitting bookstores April 28.

This book is a labor of love. It’s a family affair. And we simply cannot wait to finally share it with you.

THE STORY BEHIND THE PLANTPOWER WAY

When Finding Ultra* came out in 2012, I was overwhelmed by the response. I thought it would sell at best a few thousand copies and could have never imagined it would strike the chord it did. Today it exists in seven languages, continues to top charts on Amazon and reaches new people every day across the globe. Words cannot express my gratitude that people have found and continue to find inspiration and hope in my story.

In the wake of the book’s release, I wanted to find new ways to continue the conversation that began with Finding Ultra. A dialog not about me, but one that would transcend my story to address the larger issues raised. Subjects like the state of health care in America; strategies and solutions for preventing and reversing the chronic illnesses that unnecessarily plague millions; and our inherent power and responsibility as consumers to promote positive change through our words, through our actions and through the dollars we choose to spend.

This conversation took the form of my podcast, another lark of an idea I thought would at best corral a tiny audience. Instead, the weekly long-form interview show took off. It’s been a little over two years since it’s inception and I am proud to say we have amassed a loyal, passionate and devoted following. With well over 5 million downloads to date, the show is now one of the most highly regarded and top ranked podcasts on the Internet, enjoyed in almost every country in the world and continuing to grow at a phenomenal rate. No small thing when you consider there are more than 250,000 podcasts and iTunes is currently processing 2,000 – 3,000 new shows every week. This endeavor has enriched my life in ways that defy words and I cannot express the level of gratitude I feel knowing it is helping untold others.

Looking at it as a whole, I consider the podcast a grand tapestry of conversations that somehow congeal to echo one consistent message. And that message is this: health transcends the food on your plate. It’s much more than the workout of the day, or the latest superfood craze. True wellness  is a highly integrated, balanced approach to cultivating mind, body and spirit harmony. It’s as much about community, purpose and authenticity as it is about diet. Moreover, true wellness is not an elitist ideal, but rather something quite accessible to all of us. Irrespective of age or circumstance, every single person has the inherent power to unlock and unleash a healthier, more authentic version of him or herself.

Despite all the content I continue to generate via the podcast, this website, my wellness advocacy, public appearances and beyond, Julie and I are still inundated daily with questions just like these:

So what do you guys actually eat?
How do I start?
How can I get my kids to make healthier choices?
Is it possible to eat well on a budget?
How can I make delicious, nutritious meals without spending all day in the kitchen?
And of course…Where do you get your protein?

A thought occurred to us — I think it’s time for the next book.

A cookbook.

To be sure, there is is no shortage of amazing vegan and plant-based cookbooks and resource manuals out there. Everything from high end gourmet and foodie friendly tomes on one end of the spectrum all the way to The Complete Idiot’s Guide to Plant-Based Nutrition on the other end. Vegan baking, making the ultimate smoothie, and how to Thrive.

Everywhere we looked, amazing stuff. So what could Julie and I possibly bring to this conversation that hasn’t already been said?

Then a rather shocking discovery. Pouring through the shelves at our local Barnes & Noble, we noticed that there didn’t seem to be a single cookbook that spoke directly to the concerns of the typical modern family.

How does this book not exist?

So Julie and I started to think about how we could provide real, tangible guidance for the soccer moms and softball playing dads with young kids just looking to live a little healthier. Normal people searching for a simple, solid roadmap to make better choices at the market and in the kitchen. A book that would really address the true needs of everyday, budget-conscious folks too busy to study nutrition yet seeking answers. A book that would guide, educate and inspire people to adopt healthier eating and lifestyle habits and instill such habits in their children.

Visualizing such a book was easy. Because it’s just a natural, authentic extension of our every day family lifestyle.

plantpowerWay-vid_thumbnail3 640

THE COOKBOOK YOU HAVE BEEN WAITING FOR

The Plantpower Way is our answer to these questions, and so much more. Bursting with inspiration, practical guidance, and beautiful four-color food and lifestyle photography, it features more than 120 delicious, easy-to-prepare whole food recipes, including hearty breakfasts, lunches, and dinners, plus healthful and delicious smoothies and juices, and decadent desserts. Simply put, Julie is an insane chef. The recipes are incredible, certain to delight even the most finicky or carnivorous of your clan.

Its been a long road to get this book right. We’re proud to stand tall today and finally invite you in for a glimpse of what we have created.

A book you will love.
A book you will use.
A book you will give as a gift and proudly display on your coffee table for friends to peruse.
But most of all, a book that could change your life.

Have a look at the trailer video above.

Understand that greater health is always within your grasp.

Then take our hand.

And make the leap.

Because there is a better way. It’s called The Plantpower Way.

Peace + Plants,

RR-SIGNATURE-FOR-WEB 110

Click for more information and to pre-order now.

*Disclosure: Books and products denoted with an asterisk are hyperlinked to an affiliate program. We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.

18 Comments

  • Kimberly Marcus says:

    Wonderful video..I can’t wait for the book. Love you and your family and what you are bringing to the world. Your love for life, family, each other just radiates from your wonderful spirits. Wishing you much success and love!

  • DerekG says:

    Been waiting for this for a while. Thanks for all the work you put in it.

  • Lacy Davis says:

    STOKED.

  • Jory Howell says:

    The video is great! Can’t wait to get the book!

  • Jo says:

    Done! Pre-ordered through your UK affiliate link. And it comes out two days after my birthday – perfect!

  • Jo says:

    Done! Just pre-ordered through your Amazon UK affiliate link. The book looks amazing – congrats and thank you both!

  • Janet Raine says:

    I’m excited! Just what I’ve been looking for. Will it be available in England?

  • Janet Raine says:

    I’m excited. Just what I’ve been looking for. Will it be available in England?

  • Avery says:

    I’ve already pre-ordered a hard copy! Thanks for making this book a reality. I’m extremely excited to read it and put it to good use in our family. Congratulations!

  • Valerie Hogue says:

    The book can’t come out soon enough! I decided that starting next week (I had to put things in order to begin) I will be challenging myself to 30 days of plant-based eating (which I intend to extend for another 60, 90, or indefinite number of days!) as I train for my 1/2 marathon race in 3 weeks, my 30k race in 7 weeks, and my marathon in 12 weeks (attempting to BQ). I’m apprehensive but excited to see the results and effect it will have on my training and race times! Thanks Rich for sharing your story and for all your insights!

  • Kathryn says:

    I’m a long time fan and know this will be a great, great book! I pre ordered already and can’t wait to see it!

  • Louise says:

    Hi I’m in Perth Western Australia . What’s the best way to get a copy of the book to Australia?
    Cheers
    Louise

  • CalebSimpson says:

    Rich, sent you an email through the contact form. My family would love your new cookbook on our upcoming RV adventure.

  • Monica Whyte says:

    Hi Jo. I’m in the UK and want to order this book as well. I don’t know whether it is likely there wil be a UK edition, but if not, is the American edition easy to follow recipe-wise?
    Thanks, Monica

  • Jo says:

    Hi Monica,
    Yes it’s really easy. Some of the recipes use the US cups measurement but once you’ve converted them online and got a reference…easy. Hope that helps.

    Jo

  • Monica Whyte says:

    Thanks Jo – that is really useful. Going to get on and order it now.

    Monica

  • Klas says:

    Hey Man! Just got the “Plant Power Way” delivered today to northern Sweden, as a gift from my caring girlfriend 🙂 Perhaps even the Swedes will get plant based one day, but it’s a long way to go for the world’s top milk consumers. Thanks for an inspiring podcast, which has made my runs much longer!

  • disqus_8Ji5GDs1gH says:

    Just got the “PlantPower Way”! Can’t wait to change my own health and my families health. I believe this book will be the catalyst. Thanks for putting this amazing book together. Blessed and grateful to have access to the knowledge you and Julie provide.

Leave a Reply