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Finding Ultra — Official Movie Trailer

By May 20, 201221 Comments

“Real Wealth is Ideas Plus Energy”
– Buckminster Fuller

I don’t see this as a mere truism, but as a mandate.  And the more I can embody this ethos, the wealthier I become.

Everything starts with an idea.  The energy you put behind it alters reality.  Well combined, it’s an unstoppable duo.

So much of who I am is a manifestation of my efforts to embody this edict.

Today marks further validation of Bucky’s words.

5 years ago, I was lost, overweight, depressed and rudderless.  Today I am complete.  By putting consistent and relentless energy behind ideas — many of which seemed at best ludicrous  — I have been reborn.

Two years ago, I had yet another insane idea.  Write my story.  Find an agent.  Turn it into a book.  Sell it to a major publisher.  Share my journey with the world in the hopes that another just might harness a spark of inspiration from what I have endured — and subsequently overcome — to discover and unleash his/her own latent potential to pursue that dream deferred.  A catalyst to to find your own personal “ultra”.

To say the odds were against this ever happening is an understatement.  These days — with the publishing world contracting like a black hole — the chance that an unknown first-time author like myself would land a deal with Random House is as improbable as a band getting signed by a major label, or selling a screenplay to Disney.

Nonetheless, I continued to put energy behind the idea.  And now here we are.

Today, retailers confirmed shipment of  Finding Ultra  pre-orders.  And in less than two days, the book will finally be released to the public.  Another in a long line of improbable dreams realized over the last few years.

Whether you buy it (or not); read it (or not); or like it (or not), I could not be happier with — or more proud of — the book, and where I am in life right now.  Because I know in my heart that I gave it every single ounce of energy I had to give.

Now it’s up to you to decide.

This incredible trailer is the product of the talented band of outlaw filmmakers at Dirty Robber, to whom I owe a huge debt of gratitude for delivering a kick-ass film.  Well-deserved shout-outs to:

  • Chris Uettwiller — Dirty Robber CEO and, quite perfectly, the guy who captained my crew at Ultraman in 2008;
  • Charles Haine — my amazing director;
  • Kimberly Culotta — cinematographer, and also worked with us on our short film Down Dog in 2005;
  • Max Feldman — 1st AD & GoPro wizard
  • Aditya Nair — my killer editor who did an amazing job narrowing 7hrs. of footage down to one concise minute
  • Colin Kohler — graphic sfx wizard and the man behind the cool titles
  • Ashley Hu & Matt Roe — producers who make shit happen
  • Jeff Lowridge & Shoeba Hassan — my tireless production assistants; and last but hardly least,
  • Debra Baum — my music supervisor who came through in a pinch with licenses despite suffering from pneumonia

I plan on writing a future in-depth “behind the scenes” post in the near future on how the video was made.

So, what do you think of the trailer?  I’m anxious to know.  But please leave your comments on the YouTube Page rather than below.

In the interim, get off your butt and buy the book, dammit!


  • When you work hard to make them a reality dream can come true.

  • Stephen Jennings says:

    Awesome trailer!  Can’t wait for my book to get here. You have been such an inspiration.  As FYI…just ate my first beet with greens that my wife fixed and really enjoyed it.  Looking forward to trying everything in your cookbook also.  Thanks for sharing your story!  Stephen Jennings

  • Jon says:

    what is that stupid looking thing that he is wearing on his head when he bicycles?  and why is a man wearing a swim cap?  looks silly..

  • Justreeve says:

    Pre-ordered my copy of the book months ago, it arrived at end of last week and I can’t wait to read it. Had the photo of Rich from 3go magazine taped to my changing room wall, inspiring me every day to do just a little more.

  • Divinegoddess Peters63 says:

    rockin trailer! I’m inspired to read the book. The music makes it!

  • Andrew says:

    The music reminds me of a surf movie aimed at 16 year old boys. Not sure that is your target market. There is a much deeper message here then this superficial trailer shows.

  • RTM says:

    It is all perception. Your perception, my perception. I found the music completely relevant and appropriate.

  • Joe says:

    Awesome trailer!  Love the book, Rich.  I tore through it in two days and I and truly thankful that you shared your story.  This came at just the right time for me and I am definitely inspired.  Thanks!

  • Dermot says:

    Great trailer Rich…I’ve just finished reading your book and loved it!  A true inspiration…thank you so so much so sharing your story.  Undoubtedly it will help many others find their “ultra”.  🙂

  • jjules says:

    39 years 10 months old….. inspired to change my life!  jules

  • Leigh Storr says:

    Well done Rich, it was a fantastic book but it’s nothing in comparison to your achievements in health and fitness. Keep pushing the boundaries, hope to catch you for a run in LA one day.

  • Hans says:

    Just finishing the book and is right now drinking my first salad:) Very inspiring and I can’t find a better story that shows it’s all in our heads. Once we convince the mind, the body will follow

  • Jen says:

    Read your book and couldn’t put it down, 12 years as a ‘Twinkie’ vegetarian is enough! Ran 5 miles the next day, thank you for your inspirational work. Thanks so much!

  • Nic says:

    Awesome book and great podcast, inspired and ready to take my ironman racing to the next level and go green ! Thanks Rich

  • Wendy Revell says:

    addicts never do things by halves 😉

  • Wendy Revell says:


  • pat says:

    beautiful message well communicated, thanks rich & julie

  • Jeff says:

    INSPIRED , great book Rich

  • Don E. says:

    Just finished ‘Finding Ultra’ this morning. I had started a Paleo Diet 2 1/2 months ago and have lost over 40 pounds, but your book helped me put some things in perspective. Your story and struggles was an example to me and others, I am sure.
    In my 20s and 30s, I ran a number of marathons, and even several ultras. But, I never put much thought to diet and nutrition. I am now 58 years old. I am getting in better shape every day.
    Thanks for your book and information shared. Keep running, etc.
    Don E.
    Akron, Ohio

  • Mike Furman says:

    Your book was recommended to me and I finished it within 1 day. I couldn’t put it down and as I inch closer to 55 yrs of age I wonder if I can succeed with a more proper diet/ meals like you have proven so great for you. Thank you for the education and knowledge you have shared.
    Mike Furman

  • Палыч says:

    Thanks for such inspiring book!

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