Rethinking the Science of Nutrition

Wow! Last week’s guest, T. Colin Campbell, got a huge response. It’s only a week since publication and the episode is well on its way to becoming one of the most popular editions of the RRP to date. Glad you enjoyed it and — as always — thanks for tuning in.

Because the Dr. Campbell conversation introduced a large new population to the show, thought I would take a brief moment to clarify what we do here. You may think this is just another podcast focused on running & triathlon. I love those subjects and feature plenty of guests in those arenas. But my focus is broader.

In short, each week I do my best to bring to you the most forward thinking, paradigm busting minds in health, fitness, wellness, diet, nutrition, spirituality, creativity, entrepreneurship and life transformation.

My goal is pure and it is simple. To help motivate and inspire you take your life to the next level. To help you discover, unlock and unleash your best, most authentic self.  BOOM. 

If you have yet to check out last week’s episode, I urge everyone to give that one a listen before checking out today’s show. Even if you think you know all there is to know about T. Colin Campbell, his research, The China Study* and the quote unquote alleged “controversy” surrounding the findings of this seminal work, you might be surprised. Dr. Campbell demonstrated tremendous candor. It was an honor to peek behind the curtain at a life well lived in service to the betterment of humankind.

In any event, last week’s guest relates directly to today’s guest. As I mentioned last week, Dr. Campbell was intended as Part 1 of a 2-part series.

What began with Dr. Campbell continues today with Howard Jacobson, Dr. Campbell’s contributing author on his latest book Whole: Rethinking The Science of Nutrition* – a book that picks up where  The China Study*  left off by addressing the inherent flaws in our “reductionist” approach to nutrition research and refocusing how we approach and begin to understand nutrition and it’s impact on human physiology from a wholistic point of view – food functionality at the cellular level, working its way up to how it impacts the entire organism.

Great.  But who is Howard Jacobson?

Well, Howard’s background isn’t quite what you would think. He’s not a doctor. He’s not a nutritionist. physiologist or even a scientist. But he is a very smart guy. After getting his B.A. from Princeton, Howard began his career as a school teacher before becoming a successful marketing consultant, running an online marketing agency and writing the book Google AdWords for Dummies*  (mental note: I should probably read this one).

But how does a “marketing guy” end up hooking up with one of the world’s leading minds in health sciences and ultimately become contributing author on such a seminal work on nutrition?

I had the same question on my mind.

You’ll have to wait for the interview to hear the answer. But I can tell you it’s a very compelling story – the story of a life journey in search of greater meaning and greater authenticity. A story of faith, serendipity and what can happen when you take the leap into the unknown. Set sail without a paddle. And remain open to the possibilities the universe presents — the idea that truly anything is possible.

We do it all – starting and ending of course with plant-based nutrition, and the central role it has played in his life, and that of his family. Howard shares his perspective on Dr. Campbell’s work. He picks up where Dr. C left off on the so-called China Study “debunkers”. And we discuss the crux of Whole — in particular our reductionist proclivities when it comes to nutritional science and how we must reframe how we think about food and how it impacts the body if we want true understanding.

Because our current health system and practices are unsustainable, the public has more power of influence than ever before. Change is finally within our reach. We now know that most heart attacks and strokes, cancers and unnecessary deaths are preventable through nutrition, and we can choose wisely what we put into our mouths every day. This conversation with Howard will help you see Whole as an extraordinary tool to show us how to free our bodies, our minds, and our planet from the economic disparity and biological logic that is making us sicker and poorer than ever before.

As an aside, over the last few years I had met Howie a few times at various events and conferences, but I hadn’t really spent enough time with him to understand the trajectory.  It wasn’t until the recent Holistic Holiday at Sea that my family and I had the opportunity to spend quality time with him, his wife and his two amazing children. Together they are an extraordinary family unit doing amazing things. So it is my pleasure and honor to bring this conversation to you today.

Let’s dig in.

PS – we recorded this on a huge boat. Huge. You will hear the gurgling. The anchor rearing up. The engine. Tyler did his best to optimize the audio, but it it is what it is. Not much I can do about that, so let’s live with it with a grateful smile on our faces.


*Disclosure: Books and products denoted with an asterisk are hyperlinked to an affiliate program. We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to and affiliated sites.


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