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How do you measure what you can’t feel? How do you optimize what you can’t see?
The most powerful insights about your body lie beneath conscious awareness—in the subtle fluctuations of your nervous system, the hidden patterns of your recovery, and the mysterious metrics that elite performers have learned to decode.
My guest today is Will Ahmed, the founder and CEO of Whoop, who transformed a personal struggle with overtraining into a revolutionary approach to human performance optimization. At Harvard, while his classmates pursued traditional paths through investment banking and consulting, Will became obsessed with a seemingly simple question: why did he feel exhausted despite doing everything “right” in his training?
“The amazing thing about the human body is how much it can change or adapt to new circumstances.”
– WILL AHMED
Today, we discuss:
- Heart Rate Variability & Hidden Performance Metrics
- Why Elite Athletes Obsess Over Recovery
- Meditation as Entrepreneurial Superpower
- The Panic Attack That Changed Everything
- Future of AI-Driven Health Optimization
For those who prefer a visual experience, the conversation is available on YouTube. As always, the audio version streams wild and free on Apple Podcasts and Spotify.
Peace + Plants,

Listen, Watch, & Subscribe
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- Connect With Will: Instagram | LinkedIn | Twitter | TikTok
- Harvard: How WHOOP Founder Will Ahmed Found His Voice as an Entrepreneur
- Thought Economics: A Conversation with WHOOP Founder & CEO, Will Ahmed
- Men’s Health: How Whoop CEO Will Ahmed Achieves Peak Mental and Physical Fitness
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Thank The Team: I do not do this alone. Send your love to Jason Camiolo for audio engineering, production, show notes and interstitial music; with additional audio engineering by Cale Curtis and additional music by Moby; Dan Drake & Morgan McCrae for video, & editing; graphics by graphics by Alejandro Ribadeneira & Bryan Lawrence; portraits by Davy Greenberg; copywriting by Ben Pryor; and theme music by Tyler Piatt, Trapper Piatt & Hari Mathis.
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