“Staying consistent over a long period of time is ultimately the greatest way to prove success.”
A force in business, civic affairs, politics, and philanthropy in Los Angeles and beyond, Casey Wasserman is perhaps best known as the chairman and CEO of Wasserman — one of the world’s largest, most powerful, and most successful sports, entertainment and lifestyle marketing and management agencies, representing brands, properties and talent on a global basis.
When he’s not negotiating on behalf of Nike, ESPN, Andrew Luck or Russell Westbrook, he’s either leading the charge to bring the 2024 Summer Olympic Games to Los Angeles as Chairman of LA 2024, or funding education, health, arts & human rights initiatives via his Wasserman Foundation philanthropic arm.
Lovingly and painstakingly mentored throughout his childhood by his late grandfather Lew Wasserman — one of the most legendary Hollywood talent agents and studio executives of all time — Casey’s love of business, sports and entrepreneurship was born early. By ten, he was a torch bearer during the 1984 Summer Olympic Games in Los Angeles. By twelve, he was officially employed in professional sports as a ballboy for the Cleveland Browns. And by 24 he would not only own his first professional sports organization — the Los Angeles Avengers Arena League football team — he was named Chairman of the entire league.
I’ve known Casey very casually for a couple years. What impresses me most isn’t the success and accolades. Instead, it’s how he consistently comports himself — with grounded self-awareness, honest humility, and a very present sense of what is most important in life.
This is a great exchange about Casey’s remarkable life. It’s a conversation about business, entrepreneurship and risk. It’s about the indelible power of mentorship. It’s about creating a legacy. But most of all, it’s a conversation about that which is required to pursue a life of purpose and meaning.
I have tremendous respect for this amazing man. I sincerely hope you enjoy the exchange.
Peace + Plants,
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Background, Context & Reference
- Connect With Casey: Website | Instagram | Twitter
- Wasserman Foundation: wassermanfoundation.org
- LA2024: la2024.org
- NYTimes: A Sports Agent With Hollywood in His Blood by Brooks Barnes
- UCLA: Giving Back Is His Game Plan
- TheDrum: Wasserman undergoes rebrand to reflect its evolution from just sports by Tony Connelly
- Recode: Code/Media 2016: Casey Wasserman, CEO, Wasserman by Eric Johnson
- TelegraphUK: The Top 10 most powerful agents in football
- ChicagoTribune: Olympic voters weigh Trump effect on Los Angeles 2024 bid
- Casino: Los Angeles 2024 Olympics Bid on Damage Control Following Trump Win by Katie Barlowe
- LAist: LA 2024 Says We Need The Olympics ‘Now More Than Ever’ After Trump’s Election by Carman Tse
- SportTechie: LA 2024 Pledges To Involve eSports To Connect Millennials To Olympic Games by Kendra Andrews
- DailyNews: Top 50 Most Powerful in L.A. Sports: No. 1 Casey Wasserman, CEO Wasserman Media Group by Clay Fowler
- DailyNews: Top 50 Most Powerful in Southern California Sports: No. 2 Casey Wasserman by Clay Fowler
- LATimes: Casey Wasserman carries the torch to bring Olympics to L.A. in 2024 by David Wharton
- LATimes: L.A. City Council again pushes pause button on Olympic bid commitment by David Wharton
- SportsBusinessDaily: 50 Most Influential: No. 15 — Casey Wasserman
- CNBC: Agent Casey Wasserman talks streaming sports and the Olympics by Julia Boorstin
- OCRegister: LA 2024 chairman Casey Wasserman sees innovation, technology as keys to bid for Olympics by Scott M. Reid
- OCRegister: Mayor Eric Garcetti, Casey Wasserman in full campaign mode in Rio for L.A.’s 2024 Olympic bid by Scott M. Reid
Notable People Discussed
- Allyson Felix: American track and field sprinter who competes in the 100 meters, 200 meters, and 400 meters
- Peter Ueberroth: American executive who served as the sixth Commissioner of Baseball from 1984 to 1989 & was recently the chairman of the United States Olympic Committee
- Lew Wasserman: American talent agent and studio executive, credited with creating and later taking apart the studio system in a career spanning more than six decades
- Eric Garcetti: current mayor of Los Angeles
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