
Thought I’d share that Sequel Naturals / VEGA just featured me in their recent subscriber e-mail. Pretty cool. They also added me to their site as one of their “Ambassadors”.
About Richard Roll
Title: Ultraman Triathlete
Richard Roll is a man of many hats. A husband, a father of four beautiful, healthy children, an entertainment attorney, filmmaker, writer as well as a passionate endurance athlete who placed 11th overall (third-fastest American, second-fastest swimmer) in the 2008 Ultraman World Championships-a multi-day uber-endurance event held on the Big Island of Hawaii at the end of November.
Considered one of most daunting and grueling endurance races on the planet, this 3-day / 320-mile, double-ironman distance triathlon circumnavigates the entire Big Island. Limited to only 35 carefully selected invitation-only participants from all over the world, Day 1 involves a 6.2 mile ocean swim, immediately followed by a 90-mile cross-country cycling race. Day 2 is a 170 mile cycling race, with the event culminating on Day 3 with a 52-mile, double-marathon run.
Having competed at the global level as a world-ranked swimmer at Stanford University in the late 80s, Richard has a robust and accomplished athletic background. He literally hung up his swimsuit in 1989, never to look back-or so he thought. By age 40, Richard was 35 pounds overweight and completely out of shape; it was time for a major life change.
To celebrate his 40th birthday in 2006, Richard overhauled his diet, became a dedicated vegan, put on his running shoes and jumped back into the pool.
Adopting the principals of Brendan Brazier’s Thrive Diet, it wasn’t long before ambition took hold and Richard’s quest to participate in Ultraman began. Two years later, Richard has slimmed to a 165-pound machine, prepared to tackle the most challenging mental and athletic endeavor of his life—as a vegan.
Richard is probably the only vegan athlete to ever attempt Ultraman.
The Vega product line has been essential in not only ensuring my proper nutrition and wellness but also in aiding recovery between grueling dawn to dusk workouts that often exceed 140-mile rides and 40+mile runs. I could not have achieved my level of fitness without the help of Vega.

In the wake of Ultraman, I have been asked several times — how did you train for and race Ultraman on a vegan diet!?! No meat? No dairy?!? That is impossible!

OK, now this pretty much takes the cake.

If you want to be truly inspired, check out my man Jason Lester’s first hand account of his Ultraman experience. As I’ve mentioned many times on this blog, Jason is the first physically challenged athlete to complete Ultraman.
Damn if NBC doesn’t know how to dramatize. Check out the promo for this weekend’s broadcast of the 2008 Ford Ironman World Championships on NBC. The tympanic drums, and symphonic musical score, the epic cinematography, the panoramic landscape, the warrior athletes — NBC has a way of making this event seem like the Battle or Algiers or Saving Private Ryan. Pretty cool though, I must admit, especially since I just traversed this same hallowed ground only 2 weeks ago.
Here are a bunch of photos taken by my crew buddy LW throughout the UM odyssey. He gave me a disc with over 800 photos he took along the way. This is the first batch. I’ll post a few more later. But this should begin give you an idea of just how hard, fun, exhausting, exhilirating and incredible this event is.
Lester Does It Again
Dawn Henry profiles Hawaii’s Jason Lester
Published Tuesday, December 9, 2008
Jason Lester was nearing the end of day two of the 2008 Ultraman World Championships. He was 160 miles into a 170 mile bike ride on the Big Island of Hawaii, clinging to his bike with one hand, working his brakes on the steep, winding descent with two fingers, while crosswinds repeatedly blew him across the road.
![]()
There’s a second road to Hawi that escapes the attention of most Ironman fans. Rising from the ranch town, Waimea, it winds like a serpent up and over the rippling flanks of the Big Island’s oldest volcano, Kohala, romping along through the birth place of the winds that each year haunt even the strongest Ironman World Championship competitors.
Here, the Ultraman World Championship course requires cyclists to endure switchback after endless switchback through cloud-dusted hillsides. As Lester had ascended toward the peak of the mountain, a screaming tailwind carried him and his fellow competitors along at speeds of more than 20 miles an hour.
The road bent down and those tailwinds became crosswinds that blew through scraggly tree stands and bore down on everything on their path. Calorie-depleted, with muscles from his neck to his ankles spasming and cramping, Lester battled his way against the invisible demons to the day two finish line in Hawi. He’d made it in just over 10 hours. A remarkable feat for any endurance athlete on the planet, made more so by the fact that Lester’s right arm is paralyzed.
Lester has been an athlete all his life. Growing up, he took to one team sport after another, including football and baseball. He was hit by a car at 12 and was fortunate to survive the accident that left him with 21 broken bones, a collapsed lung and a paralyzed right arm. With incredible determination, Lester returned to sports as a teen, even with the paralyzed arm.
Lester came out to watch and found himself identifying with the competitors on a very deep level. He told himself, “This is you. This is what you’ve always wanted to do. This is your lifestyle. This is everything you represent.”
By the end of 2006, Lester had left behind a successful career in California and moved to Kona. He signed up for the 2007 Ford Ironman Arizona, although he still hadn’t managed to swim the length of a pool.
Enter Karlyn Pipes-Neilsen, Kona resident and masters swimming world record holder. Pipes-Neilsen worked with Lester to teach him how to make the most of his one-armed freestyle stroke. In his very first Ironman, Lester exited the water in 1:29:29. His finish time was 12:38:53. Lester was hooked. He asked himself, “What’s next?”
The next challenge came at Ironman Western Australia last year, with a 1:35:00 swim and a race PR of 11:48:06. There, Lester met his current coach, Dave Ciaverella, who offered Lester something other coaches had failed to do – a plan to prepare for an even larger challenge – the 2008 Ultraman World Championships.
Held each year on the Big Island of Hawaii over Thanksgiving weekend, the Ultraman World Championship challenges 35 of the world’s most rugged endurance athletes to 320 miles of racing over three days. Day one includes a six mile swim starting from the famed Kailua-Kona Pier. Competitors swim out to the turn-around buoy for the Ford Ironman World Championship and then just keep on going, through five more miles of ocean swells and currents. They top off day one with a 90-mile bike ride to Volcano. Day two is a scenic, undulating 170-mile bike ride from Volcano to tiny Hawi. On day three, the Ultraman athletes put on their running shoes for a double-marathon from Hawi back to Kailua-Kona, along the same broiling route that Ironman competitors bike in October.
Although other physically challenged athletes have attempted to complete the Ultraman World Championship, none had ever succeeded. Lester decided to become the first.
While training last spring, another dream came true. He was selected through the lottery to participate in the 2008 Ford Ironman World Championship. Lester says he’s watched every Ironman World Championship on video. He says he went in knowing he was prepared, knowing that “I belonged there.”
With the Ultraman just six weeks after the Ironman World Championship, Lester says he did not race all out. Instead, he “really tried to enjoy it, enjoy every moment.” Lester still managed a 1:35:56 swim and a 13:07:21 overall time, placing first in his division.
Two days later, Lester was training again, preparing for the Ultraman. On the Friday after Thanksgiving, he walked into the clear, blue Pacific Ocean at Kailua Pier for the start of the race. Despite ocean currents that added hours to some of the swimmers’ times, Lester managed to make the swim cut-off and bike one-handed through rain and mountainous ascents, finishing in the darkness in Volcano within the race’s allotted twelve hour time cut-off.
Day two finished with Lester’s charge up and over Kohala mountain and his refusal to give in to the Big Island’s strongest winds. On Day three, Lester ran the same course he’d ridden six weeks earlier to return to Kailua-Kona, finishing the double marathon under Hawaii’s relentless sun in just over ten hours. All told, Lester completed the Ultraman World Championship in 24th place, racing just over 32 hours in three days and becoming the first physically challenged athlete to complete the event.
Lester says he couldn’t have accomplished his incredible year in triathlon without the help of so many in his life, but even he acknowledges how important mental determination has been to his successes. “When I got hit by that car, I could have stopped … I kept telling myself, ‘never stop. Keep going forward.’ We all have setbacks. We all have amazing stories.”
Lester’s most amazing story from Ultraman came during the swim. Halfway through, Lester ran into a pool of jellyfish. Tentacles wrapped around his neck and down the length of his swimming arm and he began to have trouble breathing. A rescue boat plucked Lester from the water and, after checking him out, told him they were going to have to call 911 and bring him to shore.
Eighteen months of training and sacrifice flashed through Lester’s mind and he did what came naturally. He jumped out of the boat, back into the same pool of jellyfish, and swam for all he was worth. “I refused to allow that to be the ending,” says Lester. Congratulations to a man who, no matter what script he’s handed, writes his own ending.




































