Awarded the title of one of 2009′s “25 Fittest Guys in the World” by Men’s Fitness Magazine, Rich is a plant-based nutrition advocate, entertainment attorney, writer and family man. But most of all, he is a passionate elite ultra-distance endurance athlete.
In 2008 after only 6 months of preparation and fueled entirely on a plant-based diet devoid of animal products, 42 year-old Rich competed in the Ultraman World Championships, finishing 11th overall. He clocked the 2nd fastest swim split and was the 3rd fastest American.
In the 2009 25th Anniversary Ultraman World Championships, Plant-Strong Rich clocked the fastest swim split (6th fastest of all time) and held his lead through the 90 mile bike to win Day 1 by 10 minutes. Despite a jarring bike crash on Day 2 that left him with an injured knee and immobile left shoulder, Rich managed a Day 3 7:51 double marathon to finish the event in 6th place with an overall time of 24 hours and 30 minutes.
In May 2010, Rich and fellow ultra-athlete Jason Lester succeeded in their EPIC5 quest – a feat of astounding endurance that encompassed completing 5 iron-distance triathlons on 5 islands of Hawaii in under a week.
