Who Is Rich?
Rich is a man of many hats – a wellness advocate on behalf of plant-based nutrition; a writer; an entertainment attorney; and a husband and father of 4 children. But most of all, he is a passionate and inspirational ultra-endurance athlete.
Races
I’ve always been intrigued by endurance. Growing up as a competitive swimmer gave me the discipline to train effectively. I’ve chosen the Ultraman distance to rebirth my athletic self. My future goals are set on a number of unique ultra-endurance events around the world.
Press
View a select assortment of press I’ve received over the past few years. There are many like-minded people following a similar path to mine and press is a great way to share.
Jai Lifestyle
Founded by husband-wife team, Julie Piatt and Rich Roll, Jai Lifestyle is a multi-faceted company offering a wide array of products and services dedicated to promoting optimal wellness and fitness for athletes and the average person alike.
From the Blog
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It’s Up! FINDING ULTRA Now Available for Pre-Order on Amazon
Finally! It's been a long road up to this point, but I am out-of-my-mind thrilled to reveal the cover artwork for my book FINDING ULTRA and report that it's finally open for pre-order business on Amazon, Read More
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In Memory of Chane’t
This post might seem a bit off subject. But it isn't. Currently, people know me primarily as an endurance athlete. But that is only my recent past. Before 2007, I didn't even own a bike, let Read More
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Wishing You a Jai Seed Holiday
Maybe your New Year's resolution is to slim down. Maybe even go all the way. PlantPower style. Not sure where or how to start? Fear not! Look no further than our vegan e-cookbook JAI SEED. More than Read More
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Ultraman Photo Gallery
Wanted to share a gallery of some pretty stunning images taken by Julie on Day 1 of Ultraman. Given that she had her hands full trying to take care of me, it's amazing she was Read More
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In the Wake of Ultraman 2011
In the Wake of Ultraman 2011 By: Julie Piatt As Rich prepares to head out on his bike this morning for the first time since his gut wrenching decision to pull out of Ultraman 2011 just six Read More
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A Dream Deferred
They say the best way to make God laugh is to tell him what your plans are. I got a full dose today. I trained for this Ultraman race for a year. I could not have Read More
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Ultraman Race Week :: Monday Update
Aloha! It's been quite a while since I did a little video update so thought I'd throw up a quick one from this morning. I'm going to try to be more regular with the videos Read More
